Year
2018
Service
art direction
design
front-end
wordpress
Design
Peter Geelmuyden Magnus
Paperclip is a music management company based in Bergen, Norway. Since their launch in 2017, the company has won several newcomer awards and is rapidly making their way in the Norwegian music business. They currently manage profiled artists such as Gundelach, Satin Jackets, Moullinex and Sonny Alven.
I worked with them in 2018, when they needed a new digital identity and website to showcase their artists and services. I developed an identity based on a charcoal colored background to highlight their high quality artist photos.
The stark white-on-black typography is the same used in their logo and works to further strengthen the identity. The website was developed on WordPress, making it easy for the client to manage their own content.
Mobile First
Special attention was given to the mobil design, with clearly readable layouts and custom animations.
Unique Artist pages
We also developed easy to adapt, individual artist pages that the client can send out to promote their artist. We integrated synchronization with each artist latest tracks, which updates automatically when the artist releases new content.
